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About us
Producey is a team of creatives specialising in video production and brand campaigns. We’re passionate about delivering high-quality content to help brands achieve their broader marketing goals. We pride ourselves on becoming an extension of your team, diving into every project to fully understand the brief and being nimble when a shift is required.
Our background is in sport but we’ve also achieved great outcomes applying what we’ve learned to other sectors. Sport has generated some incredible content and marketing trends and we bring this innovation to every job we tackle.
We aren’t in this game to win awards, it’s our mission to make great content that our partners love and have fun doing it.
First and foremost, we create incredible content.
More specifically, we aim to re-defined what it means to provide end-to-end content production to a brand. Not only can we develop incredible concepts and execute them to the highest standard, but we can also plug in the right talent and then ensure people hear and see it.
Through amplification via our podcast and social channels (Clubby Sports), we can help you reach a highly engaged audience of 18-34 year old males, leveraging our brand to build trust and affinity.
If this is not your target audience, then we can work with our extensive media network to identify the right platforms for your brand.
We want every partner we work with to say “they were great to work with”. It means a lot to us when this feedback comes through and pleasingly, it happens a lot.
The ultimate proof of this is that clients continue coming back to us and we’re proud of the ongoing relationships we have built.
We are passionate about elevating brands and helping you to build an authentic connection with your target audience.
By partnering with Producey, you can tap into our years of expertise and experience working with athletes and within the sporting industry, and together we will create dynamic and disruptive content for your brand.
The joy of seeing an audience react to great content is what drives the Producey team and we thrive on bringing this to life for our partners.
We treat every job like its our own, we invest time to understand, we’re easy to deal with and we care about building relationships with the people behind the briefs.
We’re a relatively young team and company compared to others in the market, so our point of difference is the combination of quality work, enthusiasm and care. It’s a simple approach but it’s who we are.
These values have held us in good stead and it is not something we want to stray from as we evolve.
We are passionate about elevating brands and helping you to build an authentic connection with your target audience.
By partnering with Producey, you can tap into our years of expertise and experience working with athletes and within the sporting industry, and together we will create dynamic and disruptive content for your brand.
The joy of seeing an audience react to great content is what drives the Producey team and we thrive on bringing this to life for our partners.
Dylan Buckley is a former AFL footballer who played 41 games (plus many more in the twos and a couple in the twos twos) for Carlton and GWS Giants across nine seasons. Knowing the end of his football career was approaching, Dylan went in search of something away from the game that gave him professional purpose and the Dyl & Friends podcast was born.
He went on to start the List Cloggers’ podcast in 2020 with fellow ex-Carlton teammate Daniel Gorringe. Dylan launched Producey, his latest venture in 2022. Away from Producey and other media commitments, you’ll find Dylan enjoying time with his wife, son Max and his dog Frankie (French Bulldog) in the inner northern suburbs of Melbourne where they live or out on the golf course crunching pinnacles.
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Adam is a communications and content specialist with more than a decade of experience working in the sports industry through roles with Herald Sun, Fox Footy, AFL Players’ Association and AFL Coaches’ Association.
He started his journey in journalism before moving into corporate communications, but his passion lies in leading teams. A career highlight for Adam is leading the production of two feature length documentaries that aired on Fox Sports. Away from Producey, Adam leads community mental health initiative Tackle Your Feelings, which aims to support local football clubs on their mental health journey. He is married with a new born daughter, Blaire, and any spare time he gets is spent on the golf course.
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Zach has over 8 years experience in Martech & as a sales professional. Zach's career has followed a somewhat unorthodox approach and has seen him work across influencer marketing, podcasting, hospitality and retail media. He has deep industry relationships and as a top 30 under 30 winner, he brings a wealth of knowledge and experience.
Zach loves helping solve marketing & advertising objectives for the brands he works with. As a solution driven individual with a deep understanding of strategic planning for digital & branded content marketing activities he takes enormous pride in exceeding client expectations. Outside of Producey Zach is quite active and loves his sport & spending time with his partner Lauren.
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Stefanie is a creative marketing specialist with over 10 years’ experience working with luxury and consumer goods brands in London and Melbourne. Through roles at Pernod Ricard and The Swatch Group, Stefanie has proven success in managing end to end strategic marketing and communications campaigns, leveraging global and local sponsorships and producing premium events.
Away from Producey, Stefanie is a boy mum of 3 and takes any opportunity to spend time by the beach with her family.
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Producer of the Dyl & Friends podcast, Darcy has a passion for story-telling and content amplification. Darcy joined the team at Producey in 2022 after a 3 year stint at the Melbourne Storm Rugby League Club as a video producer and content manager.
A career highlight for Darcy was documenting the Storm’s 2020 premiership season, relocating to Queensland and working with top level athletes and staff. Outside of Producey, Darcy enjoys his basketball & footy, coffee and running.
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Shae is a digital marketing and communications specialist with over 7 years of experience working for consumer goods brands like Chobani and Hallmark Cards.
She brings a wealth of brand knowledge to her Partnerships Manager role here at Clubby Sports, with proven success in end to end marketing and communications campaigns. Away from Producey, Shae's calendar is always full with social events, pilates or spending time with her husband and two daughters.
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Sean, a dedicated Creative Director, joined Producey in mid-2023 after his role as a Marketing Coordinator at Callaway Golf South Pacific. At Callaway, Sean led all retail marketing activations, product launch events, and the management of the Team Callaway program. Alongside his corporate responsibilities, he nurtured his design expertise through his small Design Agency, SDWorkshop (SDWS), where he collaborated with a number of fashion and branding clients, refining his skills and crafting a distinctive style.
Beyond his professional endeavours, Sean's passion lies in golf, and he is a regular at the Metropolitan Golf Club. His love for golf serves as a wellspring of inspiration, influencing his design work through the venture More Greens, in collaboration with Dylan Buckley.
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Mon is a health educator who entered the world of podcasting with her very own podcast, The Health Classes You Missed. On a mission to provide more information and education on topics missed or skimmed over in health class, Mon quickly became part of the fabric at Producey and landed herself a Producer role on the team in 2023. Since then, Mon has gained many skills within the podcast production field including leading various external projects and working on the Dyl and Friends mini episodes each week.
Mon is best known in the office for her epic baked treats that she makes for the team each week. Outside of Producey, you'll find her hanging with her dogs, running and drinking coffee with mates.
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Josh is a dedicated content and video producer with a passion for creating short films and storytelling. He joined the Producey team in July 2023, bringing valuable experience from his five years in the media team of the AFL, where he worked in the Vision Archive team and as an Editor, contributing to shows like "The Round So Far," "Footy Feed," and "Yokayi."
Outside of his role at Producey, Josh enjoys spending quality time with mates and eagerly embraces every opportunity to travel overseas.
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Will is a junior producer with a strong passion for content creation and social media. Will joined the team in 2023 as a student studying a Bachelor of Screen Media. Will created a following on Tik Tok and Instagram through making videos about sports and comedy which he has incorporated into his work at Producey.
Will is also host of the Ressies podcast that he does with the social media group Marmalade Aus. Away from content and work, Will enjoys playing footy and cricket, coffee and socialising with his mates.
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Frankie is a 6 year old French Bulldog who is highly skilled in cuddles, security and occasionally vacuum cleaning (food only). She ensures everyone in the Producey office stays on task (the task being giving her attention, pats and food).
When not on duty at Producey, she enjoys sunbaking, playing with her ball, going to the park and afternoon naps with dad Dylan.
