STUFF

Real Stuff with Hunter Johnson
Branded podcast

Real STUFF is a fresh podcast by Hunter Johnson, Founder and CEO of two organisations redefining masculinity; The Man Cave, and STUFF™.

As the world changes and power jostles for position behind purpose, masculinity, as we know it, has reached an inflection point. The typecast REAL man is not working for the planet, not working for communities and families, and it’s not working for men.

With suicide being the leading cause of death for men under 45, and one woman murdered by her intimate partner every week in Australia, can talking about what’s really going on for men break the cycle? Hunter believes it can.

SELECT A LINK BELOW TO LISTEN

Stuff Apple Podcast link
Stuff Spotify Podcast link

Digital content created for the Stuff social media account

DELIVERABLES

Producey created an end-to-end solution to bring the team's podcast concept to life

● Concept development
● Set design
● Video and audio production
● Editorial support
● Editing
● Amplification

Product imagery and digital content for hair care brand  Stuff

KEY RESULTS

LISTENS
16.92k (to date)

SOCIAL MEDIA STATS
120% increase on engagement since launching the podcast

WEB TRAFFIC
27% (month-on-month) increase in website sessions

PR COVERAGE

The Urban List 
Pedestrian TV
Broadsheet